Some examples of internal factors (strengths/weaknesses) are- leadership competencies, intellectual property rights, locational advantages and geographic presence. Holt Renfrew can adapt and control its strengths and weaknesses (internal factors), but it cannot control the external factors (opportunities and threats): Whereas, external environmental analysis can help the organisation to identify opportunities and threats that must be considered to ensure long-term business survival. The internal environmental analysis can help an organisation to identify its core strengths and weaknesses. SWOT analysis of Holt Renfrew can lead the company towards making effective and wise business strategies. This simple framework is used to evaluate the positioning of a firm in a competitive market. A SWOT Analysis is a powerful tool to develop business strategies for start-up firms as well as for existing companies.
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