![]() ![]() ![]() Squid Game’s success is such a fantastic payoff for Netflix’s decision to invest $500 million in Korean entertainment in 2021 that it is causing the company’s stock to boom. After barely three weeks on the platform, Squid Game has not only become the most popular Korean drama in Netflix’s history, but it’s on track to surpass Bridgerton as the most popular show in Netflix history. The Korean drama-slash-horror series about a battle royale conducted via children’s playground games - think Red Light, Green Light or tug of war but with a lot more blood - debuted on September 17 and became an instant sensation, rocketing to the top of Netflix’s most-viewed releases and generating memes across social media. By any measure, Netflix’s Squid Game is a runaway hit. ![]()
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